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Course Curriculum
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The Introduction
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The Mindset
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- Module 2 - Student Workbook
- 2.0 - Introduction (2:14)
- 2.1 - S.M.A.R.T Goals (13:02)
- 2.2 - Accept, Acknowledge & Believe (5:08)
- 2.3 - Exterminating Thought Monsters (9:01)
- 2.4 - You Are What You Ingest (5:10)
- 2.5 - Selling Yourself To Yourself (4:00)
- 2.6 - C.H.A.R.T (9:04)
- 2.7 - Turning Defeat Into Victories (6:01)
- 2.8 - Fixed vs. Growth Mindset (5:50)
The Foundation
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- Module 3 - Student Workbook
- 3.0 - Introduction (2:45)
- 3.1 - Net Profit Margins (5:25)
- 3.2 - Gross Profit Margins (3:06)
- 3.3- Tips For Improving Profit Margins (4:40)
- 3.4 - Why A Cost Of Doing Business? (3:29)
- 3.5 - Cost of Doing Business - Expenses Monthly & Annually (6:33)
- 3.6 - Cost of Doing Business - CODB Per Billable Unit (6:37)
- 3.7 - Determine Your Hourly Rate (2:24)
- 3.8 - Develop Your Pricing Strategy (8:23)
- 3.9 - Overview - Pricing Structure (6:28)
- 3.10 - Packages (6:46)
- 3.11 - Build Your Own Collection (7:03)
- 3.12 - A La Carte Only (9:37)
- 3.13 - Shoot For What You Sell (7:37)
- 3.14 - Scaling Your Business For The Long-Term (5:12)
- 3.15 - Creating Your Pricing (14:05)
The Experience
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- Module 4 - Student Workbook
- 4.0 - Introduction (1:30)
- 4.1 - Business Etiquette (5:53)
- 4.2 - 5 Tips For Building A Client Centered-Relationship (4:29)
- 4.3 - Selling Points (2:48)
- 4.4 - 3 Star vs. 5-Star Experience (6:29)
- 4.5 - 7 Tips For Creating Your Own Luxury Experience (7:22)
- 4.6 - Enthusiasm That Wins (11:13)
- 4.7 - You ARE Your Brand (3:17)
- 4.8 - It's NOT The Problem, It's How You Solve It (7:20)
- 4.9 - Follow Up (5:56)
The Marketing
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days
after you enroll
- Module 5 - Student Workbook
- 5.0 - Introduction (3:37)
- 5.1 - Brand Development (7:25)
- 5.2 - Ideal Client Profile & Avatars (11:19)
- 5.3 - Selling The Solution (3:14)
- 5.4 - Leveraging With Emotions (3:43)
- 5.5 - Change & Promises (3:01)
- 5.6 - Game Plan With A Marketing Plan (12:43)
- 5.7 - Advertising Strategies (12:16)
- 5.8 - Client Acquisition (6:25)
- 5.9 - Client Retention (10:57)
- 5.10 - Client Feedback/Reviews (14:08)
- 5.11 - SEO Overview (7:42)
- 5.12 - Tips for SEO (5:36)
The Infrastructure
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- Module 6 - Student Workbook
- 6.0 - Introduction (1:37)
- 6.1 - Sprout Studio Start-Up (14:47)
- 6.2 - Sprout Studio - Scheduler (21:00)
- 6.3 - Sprout Studio - Contracts (9:39)
- 6.4 - Sprout Studio - Email Templates (10:01)
- 6.5 - Sprout Studio - Price Lists (10:05)
- 6.6 - Sprout Studio - Workflows (6:24)
- 6.7 - Sprout Studio- Booking Proposals/Invoices (12:18)
- 6.8 - Sprout Studio - Galleries (6:48)
- 6.9 - Sprout Studio - Email Marketing (9:13)
- 6.10 - Sprout Studio - Questionnaires/Contact Forms (7:59)
- 6.11 - Zoom (6:22)
- 6.12 - Fundy Album & Wall-Art Design (35:01)
- 6.13 - Animoto Slideshows (5:44)
The Organization
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The Products
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The Consultation
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- Module 9 - Student Workbook
- 9.0 - Introduction (3:44)
- 9.1 - Moving Towards A Buying Decision Pt.1 (11:27)
- 9.2 - Moving Towards a Buying Decision Pt. 2 (8:49)
- 9.3 - Consultation Overview (15:32)
- 9.4 - Initial Consultation/Pre-Consultation (10:28)
- 9.5 - In-Person Consultations (14:35)
- 9.6 - Virtual Consultations (12:09)
- 9.7 - Securing The Booking (9:29)
- 9.8 - Post-Consultation Steps (7:34)
The Shoot
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The Reveal
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The Transition
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